Implementation

Adding Accessible Code to products often requires new packaging. This process can be carried out simultaneously with the creation of your content, and it will ensure that users with visual impairments will be able to successfully locate and scan the code. If you’re a printing company, we’re happy to provide you with our know-how and experience so that you can support your manufacturer clients in implementing Accessible Code.

Print Specifications

Accessible Code needs to meet the following specifications:

  • The QR code should be Ver.3 or lower (no more than 29 cells on one side of the code)
  • The printing space should be a 16 mm (±1 mm) square that encloses the 10+ mm square code and the logo.
  • The Accessible Code logo must be printed together with the QR code
  • To prevent misreading, Accessible Code should not be printed on the same side as the product’s normal barcode.
  • Do not use colored QR codes or backgrounds. Black and white have the highest color contrast and are the most recognizable colors for people with low vision.

The location of the code on the printed surface (the packaging) should be clearly indicated using one of the tactile markers described below:

  • A raised dot with a diameter of approximately 1 mm should be placed in each of the four corners of the code. Specifications identical to the ISO standard for braille are preferable.
  • A square area surrounding the code should be debossed so that it feels concave.
A sample of Accessible Code for print: the QR code measures 11mm in length and width, surrounded by the printing area with the length and width of 16mm.
A close look at the bottom corner of a Japanese paper package shows a QR code is located inside of an indented square. It has the word “Accessible” above it.

There are many ways to indicate the location of the code in a tactile way, such as using a sticker or making the entire space of the code convex. However, the two methods above are our best recommendations to avoid logistical issues and to make the code easier to distinguish from the tactile characteristics of existing package designs. Please see “Our Findings” for more details on our research.

Getting Started

01

Consulting

We will work with you to create the most suitable tactile mark based on your product’s package and its materials. We will walk you through the pricing options based on your projected sales volume and how the work will be distributed for content creation.
02

Quote

After consultation, we will provide a quote for the total cost of implementation.
03

Contract

Upon confirmation of the quote, we will draft a contract to have you review and sign.
04

Code Delivery

Prior to creating the text and voice data for your  Accessible Code, we will provide you with the image data of the code for use in redesigning the product packaging. At this stage, we will ask you to provide the content (e.g., product information, instructions for use, etc.) that you’d like delivered through the code.
05

Package Design

Once you have received your code, you can implement it into your product design.
06

Content Design & Localization

You can create the content on your own with the help of our AI translation and voice synthesis. We can assist you in this process if need be, or we can do it all on your behalf. The content design and localization process can proceed at the same time as the packaging design process.
07

Package Test

Once the package design is completed, you will send us a sample, and we will test it and inform you of the results. If it doesn’t meet the specifications of Accessible Code, we will let you know how it should be modified. 
08

Final Check

Once the content has been created, we will confirm the translation and audio data. Together, we’ll check how the content appears with previews on various browsers and devices.
09

Completion!

The new packaging is now ready for distribution.
10

Access Data

Once your product has been released, you will be able to login to the admin panel and view data analytics about how, when, where, and in what languages your customers scanned the product.

Case Studies

Learn more about our past projects.